MARKETING DYNAMO with an entrepreneurial SpiritPam is an accomplished marketing professional with experience in both the B2B and B2C industries. She has over 20 years of expertise in developing and executing effective strategic plans and marketing initiatives that help companies get the most out of their marketing budget. She does this by becoming a student of her client's company, competitors and industry, and from all the marketing tools that are available, she recommends and helps implement the right tools and channels to market her client's products or services that help to acquire and maintain customers, drive business results and meet financial goals.
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25+ YEARS OF TURNING IDEAS AND GOALS... INTO STRATEGY aND ACTION
Pam has over 25 years working in various marketing leadership roles at Cigars International, Clement Communications and the Franklin Mint. While at Cigars International, she increased customers acquisitions and retention through both online and offline marketing channels. At Clement Communications, she not only initiated a change in strategic direction of the company, but developed and launched new products, and helped companies to “advertise” workplace safety to employees through custom communication programs. She also spent over 10 years at The Franklin Mint where she worked on numerous product lines, including the $250MM plate and home decor business where I developed and cultivated the top selling Princess Diana plate program, adding into $9.8MM in revenue in its first 12 months; launched a new Collectible Plush product line that grew to $5MM in 12 months; and worked on the team that designed, produced and launched the company’s first Web Site.
DIVERSE BACKGROUND
Her background has given her the opportunity to use all types of marketing channels including direct marketing, print advertising, paid and free digital marketing, house list and prospecting email, SEO/SEM, trade show and event marketing, inside sales and telemarketing, partnerships/sponsorships/affiliations, and content marketing. She also has an extensive product development background where she has developed managed successful product portfolios, and created and launched hundreds of products from concept through fulfillment.
CREATIVITY AND PASSION
As a marketing leader, Pam is known for her creativity and passion, effective and efficient problem-solving skills, and the ability to understand customer needs that lead to the development of effective product offerings and marketing strategies that bring profitable revenue to the company.
CURIOUS AND DATA-DRIVEN
Her strengths are her abilities to analyze business trends, identify new market opportunities, develop trusting relationships and gain a deep understanding of potential customers and their needs. Colleagues and clients who have worked with Pam have referred to her as a “marketing dynamo” and that she has "an incredibly creative mind that breaks free of traditional thinking to create new and innovative marketing strategies and products that customers respond to". The reality is that she has a ferociously curious nature and loves digging into data, and is "just really good at identifying and solving marketing problems".
CUSTOMER-FOCUSED
Pam is a high-energy passionate and creative marketer that brings an entrepreneurial spirit to every business that she becomes a part of. Her goal is to not only help her clients reach its’ financial goals, but to strive to be a world class leader in its industry. She believes that marketing is not just about selling a product, it is finding ways to "delight" customers by giving them the tools, information, product or service they need or want to lead a better life, solve a problem, learn something new, fulfill a dream or just make them happy.
SUPPORTIVE TEAMMATE
Pam treats her responsibilities with a passion and energy that her colleagues and employees respond do. A good idea can come from anyone, so she invites collaboration and feedback on her projects and ideas. Just because someone isn't an "expert" doesn't mean they don't have meaningful information or perspective that could turn a good idea into a great idea. She enjoys engaging others into her ideas, but she is equally comfortable supporting others in their ideas and helping to bring them to life.
INSPIRED LEADER
Pam is known for her ability to motivate and inspire her employees to do their best work, and to successfully sell new marketing ideas to senior leadership. She believes that every employee deserves to be treated with respect and given the tools they need to give them the best chance of success. She loves sharing knowledge and teaching others, but enjoys learning from others just as much. She expects a lot from my employees, but she also lives by example, and makes sure that she communicate with them with the information and education they need to make good decisions, and the support they need to be successful and grow.
DIVERSE BACKGROUND
Her background has given her the opportunity to use all types of marketing channels including direct marketing, print advertising, paid and free digital marketing, house list and prospecting email, SEO/SEM, trade show and event marketing, inside sales and telemarketing, partnerships/sponsorships/affiliations, and content marketing. She also has an extensive product development background where she has developed managed successful product portfolios, and created and launched hundreds of products from concept through fulfillment.
CREATIVITY AND PASSION
As a marketing leader, Pam is known for her creativity and passion, effective and efficient problem-solving skills, and the ability to understand customer needs that lead to the development of effective product offerings and marketing strategies that bring profitable revenue to the company.
CURIOUS AND DATA-DRIVEN
Her strengths are her abilities to analyze business trends, identify new market opportunities, develop trusting relationships and gain a deep understanding of potential customers and their needs. Colleagues and clients who have worked with Pam have referred to her as a “marketing dynamo” and that she has "an incredibly creative mind that breaks free of traditional thinking to create new and innovative marketing strategies and products that customers respond to". The reality is that she has a ferociously curious nature and loves digging into data, and is "just really good at identifying and solving marketing problems".
CUSTOMER-FOCUSED
Pam is a high-energy passionate and creative marketer that brings an entrepreneurial spirit to every business that she becomes a part of. Her goal is to not only help her clients reach its’ financial goals, but to strive to be a world class leader in its industry. She believes that marketing is not just about selling a product, it is finding ways to "delight" customers by giving them the tools, information, product or service they need or want to lead a better life, solve a problem, learn something new, fulfill a dream or just make them happy.
SUPPORTIVE TEAMMATE
Pam treats her responsibilities with a passion and energy that her colleagues and employees respond do. A good idea can come from anyone, so she invites collaboration and feedback on her projects and ideas. Just because someone isn't an "expert" doesn't mean they don't have meaningful information or perspective that could turn a good idea into a great idea. She enjoys engaging others into her ideas, but she is equally comfortable supporting others in their ideas and helping to bring them to life.
INSPIRED LEADER
Pam is known for her ability to motivate and inspire her employees to do their best work, and to successfully sell new marketing ideas to senior leadership. She believes that every employee deserves to be treated with respect and given the tools they need to give them the best chance of success. She loves sharing knowledge and teaching others, but enjoys learning from others just as much. She expects a lot from my employees, but she also lives by example, and makes sure that she communicate with them with the information and education they need to make good decisions, and the support they need to be successful and grow.